PHOTOGRAPHER OF THE YEAR 2012

On July 2012, I was named one ofthe best photographers of 2012 by the American Society of Media Photographers(ASMP). This achievement, was given as a result of the documentation we did ofEl Palacio de Hierro, Mexico's finest retail store prior to the opening of itsnew 333,000-square-foot department store, in November 2011.

The ASMP is the premier tradeassociation for the world's most respected photographers.  Founded in1944, has nearly 7,000 members worldwide. 

Many of the most respectedphotographers are or have been members of this association. 

Each year they select whom theyconsider the 20 best photographers of that year based on submitted projectsthat have shown an outstanding performance and an exceptional quality.

The 20 photographers selected forthe yearly Best Of ASMP award, presented assignments thatincluded among other things, an opportunity for creative freedom, arewarding collaboration with a client, an achievement in technical prowess, alogistical challenge overcome, an impossible deadline achieved, a creative andcomplex situation and so on.  It is not quick nor easy selecting thewinners. 

Having being chosen as one ofthese photographers is a tremendous acknowledgement and a great honor. 

Link to the magazine

http://bulletin.asmp.org/asmp/bestof2012/?pg=24&pm=1&u1=friend 

Link to the photos andinterview

http://asmp.org/best-2012-herrera

 

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