Hector Armando Herrera is one of Mexico’s most renowned commercial photographers. He has a formal education in photography having attended Brooks Institute of Photography in California, USA from 1979 to 1982.
For 30 years he has brought image solutions to corporations and design firms in his country and abroad, for their annual reports, corporate brochures, image banks and visual identity.
His list of clients include: CEMEX, Palacio de Hierro, Grupo AXO, Hoteles Camino Real, NCR Financial, Acciona-Parque Reforma, HSBC, BW Offshore, Continental ContiTech and Presidencia de la República, among others.
He is an experienced traveler: he has covered assignments in Europe, the Middle East, Africa, Asia, the United States and Latin America. He has lectured and conducted seminars in countries of three continents.
He is author of the official portraits of five Mexican Presidents (including current President Enrique Peña Nieto in December 2012). He is the editor of various books; has been columnist for photomagazines and has participated as a consultant and panelist at various forums on digital technology.
On July 2012, he was selected as one of the best 20 photographers of 2012 by the American Society of Media Photographers (ASMP), based on outstanding projects during the previous year. The ASMP is the premier trade association for the world's most respected photographers. Founded in 1944, has nearly 7,000 members worldwide.
He belongs to the fourth generation of HERRERA photographers, 100 years of photographic tradition in Mexico.